What is a key benefit of having an online presence for a business?

A key benefit of having an online presence for a business is the unparalleled opportunity to reach a global audience. Through websites, social media platforms, and other online channels, businesses can showcase their products or services to a vast and diverse demographic. This expanded reach not only increases brand visibility but also opens doors to potential customers beyond geographical constraints. Additionally, an online presence facilitates 24/7 accessibility, allowing customers to engage with the business at their convenience, ultimately fostering customer engagement and driving growth.