The AdTech space faced many hurdles in 2024: mixed messages around third party cookies; the challenge of personalizing ads despite tighter privacy constraints; and declining investment. Yet it also prompted...... Read More
Author: mark10
Mike, let’s start with your journey—can you share a bit about your background and what led you to join Equativ? I’ve worked in digital media and advertising for my entire...... Read More
Scott, you’ve led StrawberryFrog for 25 years, driving it to become a leader in purpose-driven advertising. Can you share with us your professional journey and how you’ve maintained such a...... Read More
As 2025 draws near, the marketing world is operating in a rapidly evolving environment. Customer expectations change, and technology evolves, pushing marketers to use data-driven strategies, AI-powered solutions, and sustainability...... Read More
In the dynamic world of B2B marketing, staying ahead of the curve requires constant innovation and a willingness to let go of strategies that no longer deliver value. As businesses...... Read More
Alexander, please share a bit about your background and what led you to found Adverity in 2015. I’ve been fortunate to experience, and power, multiple waves of technological evolution. Starting...... Read More