As the demand for niche in virtual assistant continues to grow, the competition among them intensifies. To succeed, VAs need to differentiate themselves by choosing a niche that aligns with their skills, experience, and interests. A niche is a specific segment of the market with unique needs and preferences. By focusing on a niche, a virtual assistant can hone their expertise, offer more tailored services, and become the go-to expert for clients in that niche.