What do you mean by URL-Shortener? A URL-shortener is an online service that condenses long URLs into shorter, more manageable links that redirect to the original address. These shortened links are particularly useful for sharing on social media, in emails, or in any context where space is limited. In addition to simplifying URLs, many URL-shorteners offer features such as click tracking, which allows users to see how many people have clicked on their links, where the clicks are coming from, and other valuable analytics. This helps in assessing the effectiveness of marketing efforts and audience engagement.