Expedia Inc. is an online travel agency owned by Expedia Group, based in Seattle. The website and mobile app can be used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages. Expedia.com was launched on October 22, 1996 by Microsoft. Starting from the 2018-21 cycle, Expedia Group became the first-ever global sponsor of the UEFA Champions League and the UEFA Super Cup. The sponsorship was extended to another season until 2024 but then downgraded to a regional basis, focusing only on the U.S. market starting in the 2022–23 season, as Hotels.com ended its sponsorship after the 2021-22 season.