As well as being positive for your overarching brand identity, a reward scheme and the subsequent events that are hosted are great for improving communication between different parts of the business – whether that’s between you and your customers, or between the customers themselves.
Whatever the scope of the reward scheme, momentum can be maintained throughout the promotional period with an interactive website. As well as allowing you to see how many people are registered and the targets that are likely to be hit, the individuals themselves can get an overview of their progress, be inspired by the various events on offer, and even get weekly email reminders to keep them on track.